Retail Media Networks Generate $60 Billion in Ad Revenue

Retail media networks — advertising platforms built on retailer first-party customer data — generated approximately $60 billion in advertising revenue in 2... read more

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"Retail media is the most structurally advantaged advertising model in a cookieless world. The data is real, the intent is proven." — Trade Desk CRO, November 2025"

Retail media networks — advertising platforms built on retailer first-party customer data — generated approximately $60 billion in advertising revenue in 2...

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This story has been selected for Corp Crunch because it highlights a meaningful shift in the corporate or industry landscape. It connects company actions, market signals, and stakeholder impact so decision‑makers can quickly understand what is at stake.

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Retail media networks — advertising platforms built on retailer first-party customer data — generated approximately $60 billion in advertising revenue in 2025, surpassing linear television for the first time. Amazon's retail media business alone generated over $56 billion, with Walmart Connect, Target Roundel, and Kroger Precision Marketing reporting triple-digit growth rates.

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