Live Commerce Surpasses $700 Billion in Asia, Eyes Western Markets

Live commerce — selling products through real-time video streaming — reached an estimated $700 billion in gross merchandise value in Asia-Pacific in 2025, ... read more

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"Live commerce is not TV shopping for a new generation. It is an entirely different psychological dynamic — community-driven, real-time, and social." — ByteDance Commerce Strategy Director, December 2025"

Live commerce — selling products through real-time video streaming — reached an estimated $700 billion in gross merchandise value in Asia-Pacific in 2025, ...

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This story has been selected for Corp Crunch because it highlights a meaningful shift in the corporate or industry landscape. It connects company actions, market signals, and stakeholder impact so decision‑makers can quickly understand what is at stake.

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Based on the trends and data discussed here, expect follow‑up coverage that tracks how key players respond, how regulations or markets evolve, and what new opportunities or risks emerge for your organization.

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Live commerce — selling products through real-time video streaming — reached an estimated $700 billion in gross merchandise value in Asia-Pacific in 2025, driven by platforms including TikTok, Douyin, Taobao Live, and Shopee Live. Western markets remain nascent but showed early momentum, with TikTok Shop's US live commerce growing 400% year-over-year in Q4 2025.

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