Retailers deploying augmented reality try-on tools for fashion, eyewear, furniture, and cosmetics reported return rate reductions of up to 30% in Q4 2025, according to a Snap and Shopify joint commerce study. AR commerce drove higher average order values alongside the return rate improvement, making it one of the clearest-ROI technology investments in digital retail.
Augmented Reality Try-On Technology Cuts Return Rates by 30%
Retailers deploying augmented reality try-on tools for fashion, eyewear, furniture, and cosmetics reported return rate reductions of up to 30% in Q4 2025, ... read more
"When a customer can see exactly how it looks before they buy, return rates drop and satisfaction rates soar. AR try-on is the most commercial AR use case to date." — Snap Commerce Lead, January 2026"
Retailers deploying augmented reality try-on tools for fashion, eyewear, furniture, and cosmetics reported return rate reductions of up to 30% in Q4 2025, ...
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